CHAPTER 9 : ORGANIZATIONAL AGILITY
THE
RESPONSIVE ORGANIZATION
The formal
structure is put in place to control people, decisions, and actions. But in
today’s fast-changing business environment, responsiveness-quickness, agility ,
the ability to adapt to changing demands-is more vital than ever to a firm’s
survival. Mechanistic organization is a form of organization that seeks to
maximize internal efficiently. Organic structure is an organizational form that
emphasize flexibility.
STRATEGY
AND ORGANIZATIONAL AGILITY
Organizing around Core
Capabilities
A
core competence gives value to customers, makes the company’s products different from-and better than –those
of competitors, and can be used in creating new products.
Strategic Alliances
A
strategic alliance is a formal relationship created with the purpose of joint
pursuit of mutual goals.
The Learning Organization
A
learning organization is an organization skilled at creating, acquiring, and
transferring knowledge, and at modifying its behavior to reflect new knowledge
and insights.
The High-Involvement Organization
In
high-involvement organization, top management ensure that there is a consensus
about the direction in which the business heading.
ORGANIZATIONAL
SIZE AND AGILITY
The
Case for Big
Size
creates scale economics,-that is,lower costs per unit of production. And size
can offer specific advantages such as lower
operating costs, greater
purchasing power,and easier access to capital.
The Case for Small
Small
size may improve speed. A salesperson learns about a customer’s new challenge.
Being Big and Small
Small
is beautiful for unleashing energy and speed. But in buying and selling, size
offers market power. The challenge, then,is to be both big and small to capitalize
on the advantages of each.
CUSTOMERS
AND THE RESPONSIVE ORGANIZATION
Customer Relationship Management
Customer
Relationship Management is a multifaceted process, typically mediated by a set
information technologies, that focuses on creating two-way exchanges with
customers so that firms have an intimate knowledge of their needs, wants, and
buying patterns.
Total Quality and Six Sigma
Total
quality management is a way of managing in which everyone is committed to
continuous improvement of his or her part of the operation. In business,
success depends of having high-quality products. Six sigma quality is a method
of systematically analyzing work processes to identify and eliminate virtually
all causes defects, standardizing the processes to reach the lowest practicable
level of any cause ofcustomer dissatisfaction.
ISO 9001
ISO
9001 is a series of quality standards developed by a committee working under
the International for Stadarization to improvefe total quality in all business
for the benefit of the producers and
consumers.
Reengineering
Organizations
also have embrace the notion of reengineering,the principal idea of
reengineering is to revolutionize key organizational systems and processes to
answer this question,”if you were the customer, how would you like us to
operate ?” the answer to this question forms a vision for how the organization
should run, and then decisions are made and actions are taken to make the organization
operate like the vision.
TECHNOLOGY
AND ORGANIZATIONAL AGILITY
Technology
systematic application of scientific knowledge to a new product, process, or
service.
Types of Technology Configuratios
These
three classifications are equally useful for describing either service or
manufacturing technologies.
1.
Small Batch Technlogies
2.
Large Batch Technologies
3.
Continuous Process Technologies
Organizing for Flexible Manufacturing
Mass
costomization, the production the production of varied. Individually customized
products at the low cost of standardized. Mass produced products.
o
Computer Integrated Manufacturing
The use of computer aided design and computer aided manufacturing a
number of production processes.
o
Flexible Factories
Manufacturing plants that have shorts production runs, are organized around
products, and use decentralized scheduling.
o
Lean manufacturing
An
operation that strives to achieve the highest possible productivity and total
quality, cost effectively, by eliminating unnecessary steps in the production process
and continually striving for improvement.
Organizing for Speed : Time Based
Competition
Time
Based Competition refers to strategies aimed at reducing the total time needed to
deliver the good or service.
o
Logistics
The movement of the right goods in the right amount to
the right place at the right time.
o
Just In Time Operation
Just In Time Operation calls for subassemblies and
components to be manufactured in very small lots and delivered to the next
stage in the process precisely at the time needed, or “just in time”.
o
Concurrent Engineering
A design approach in which all relevant functions cooperate
jointly and continually in a maximum effort aimed at producing high quality
products that meet costumer’s needs.